So, are you planning to transform your house into your dream home? And for that you need to call carpenter 100 times a day and further rely on the interior designers. Veteran entrepreneur Srikanth Iyer and four of his friends went through the same hassle of dealing with carpenters, suppliers and interior designers to get their home furnished which ended up in giving them a harrowing experience. Together with his friends, he chalked out a way to simplify the process, cut down costs and provide with an efficient and specialized interiors solution to home-builders by establishing his own venture– ‘HomeLane’.
“Dealing with this completely unorganized market was very troublesome for me and that’s where I saw a scope to organize a segment, which was completely chaotic and it comprised carpenters and brick-and-mortar furniture stores which is hugely labour-intensive, with overall delivery and quality standards being poor, and timelines were hardly met in most cases. That’s how the idea to start-up HomeLane kicked in,” said Srikanth Iyer, Co-founder, HomeLane.
HomeLane is an organized tech-based solution for semi-furnishing market in India. Following a hybrid model, a startup guarantees home owners, asset-light furnishing solutions which rely on technology and lean manufacturing with customizable, home setup solutions including kitchens, wardrobes and entertainment units.
Being a team of over 200 employees, startup enables its customers to choose the designs, fixtures and customized fittings online, which are delivered by HomeLane’s operations team. It further offers its customers an industry-first 45-day delivery guarantee. Further, HomeLane has recently launched a VR-based device called Kaleido which enables users to envision different looks for kitchens, bedrooms and living rooms in real time, thus helping them make an informed home decor choice.
Currently operating in Bengaluru, Pune, Chennai, Hyderabad, Mumbai and Kochi, the startup aims to expand to other metros and to tier II and III cities shortly. The venture aims to become one-stop solution for all home-furnishing needs and design consultation. “While our core business will be to offer customized fixed furnishings, because of the huge demand in the market we have also ventured into additional home design services like furniture, lightings and more. However, we don’t provide home to these additional services as a stand-alone offering,” said Iyer.
Currently, closing orders worth $1million a month, the startup expects it to grow to $5 million in the next six months.
In conversation with Entrepreneur India, Iyer talks about his entrepreneurial journey and what are his plans for the future growth.